This campaign encourages college students to drink in moderation. Instead of using the usual scare tactics, such as “Thousands of college students die from alcohol poisoning every year!” or coming across as a cheesy university health center saying, “It’s not a race- know your pace.”
Social embarrassment is not nearly as serious as many consequences of drinking too much, but it is far more relatable. We used a series of humorous situations to remind students what happens when they drink too much.
Created in collaboration with Taylor Jackson.